ACRIMONY NEW YORK
FALL 2016 A.D.
Acrimony is a local San Francisco fashion boutique lead by Jenny Chung. Located in Hayes Valley, Acrimony acts as a major staple for men's and women's contemporary fashion. Each garment selected in this boutique is carefully curated to demonstrate Chung's unconventional taste in textiles and fabrics. The collection, in its subtle demeanor, creates a bold and daring contrast from it's competitors.

The concept for this project was to take the exisiting flagship store and rebrand itself in the heart of the fashion industry, New York City. Natural textures and quality materials are used to create the notion of craftsmanship. The wordmark is simple, to be adaptable to any shifts in modern trends while allowing the garments within the collection to speak volumes.

CONTACT
JERICHO GARCIA
ART & DESIGN

+01 916 770 5784
JERICHOGARCIA.COM

HELLO@
JERICHOGARCIA.COM
2018