VITRA SUSTAINABILITY
PROJECT 02/07
SPRING 2017 A.D.

Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames chair from Herman Miller. Since then, the brand has continued to grow by collaborating with contemporary designers selected based on its kee design perspective.

The design strategy demonstrate Vitra's strong values rooted in modern design, while having a printed platform that asserts the company as environmental concious. To execute this concept, the objective was to display strong typographic layout with an emphasis on getting the information across to the reader while being strategic about paper choice and various formats.


CONTACT
JERICHO GARCIA
ART & DESIGN

+01 916 770 5784
JERICHOGARCIA.COM

JERICHO@
JERICHOGARCIA.COM
2017